Word Play helps startups as well as established enterprises identify their unique differentiators, discern what matters most in their messaging, and communicate with the world. Word Play specializes in B2B companies, but digs working with B2C businesses as well. Whether you have an app, a consumer hardware product, or a SaaS platform, we can support you!
What Our Clients Say
"I knew from the first call that Diane would bring energy to our project. She brought together a phenomenal team that hit the ground running and was productive from day one rather than wasting time getting up to speed or pontificating endlessly about future strategy. Diane exhibited leadership, creative thinking, and made it easy to get a lot accomplished in a short amount of time. I've worked with many PR teams in my time. Working with Word Play has been by far the best experience I've had to date. I would definitely work with Word Play over and over again."
— Jeff Nolan, CMO at Kahuna
“Diane is a fantastic PR partner to any executive. She is especially skilled at helping entrepreneurs or execs just getting their first exposure to the world of PR. She’s a great coach who brings to the table years of experience and a strong media network.”
Nativo CEO and Head of Product at Cie
“Diane was an incredible extension of our marketing team and has a great understanding of the digital marketing world. She knows key players, understands the issues, and helped craft messaging that truly resonated with our core audience. She's very responsive and is a true pro when it comes to making things happen.”
President and General Manager, Thinknear
“Diane was extremely helpful in getting us press meetings that we could not get through traditional paths. I wish I had met her earlier to help advise us on our press strategy. The difference with Diane is that she was a writer and has real relationships that result in great articles!”
CEO of Naked Labs
“Diane is exactly what you want in a partner. She is very responsive, thoughtful, and creative in her approach, and most of all, she delivers results quickly. Within several months, Diane helped us receive coverage in top industry trades, increased our brand awareness through event and online interviews, and helped us build and nurture relationships with strong influencer and client advocates. Diane is a strong storyteller and fully embraces the marketing teams she works with - both in terms of understanding key initiatives across the team and in being a resource for everyone.”
Fmr Dir. of Marketing at Thinknear by Telenav
“Diane has been a huge asset to DWA and is always looking for opportunities to grow our company’s reputation. I never feel like we’re one of many clients—she manages to juggle her time in a way that provides us with ample support and responsiveness. She’s managed to get us in countless top-notch industry publications and takes an active approach to engaging our team on deliverables; she feels like a true partner and consultant rather than a contractor. Our team has been very impressed with her work over the last two years.”
Director of Marketing & Communications at DWA
“Diane represented Opera Mediaworks where I headed communications. Bringing Diane on made a world of a difference to our PR and marketing strategy. In less than 6 months, she was able to demonstrate a very high calibre of results in the way Opera was represented in the ad tech, business and tech press. Diane was consistently able to craft the right messaging we wanted to push externally, and present it to reporters in a way they wanted to hear about it! We got coverage in top tier online and broadcast outlets and I couldn't have been happier with the results. Diane is highly-connected, smart and resourceful, and her past experience being a reporter gives her a big edge over others.”
Fmr Communications and Marketing Leader at Opera / Head of Global Communications at Kahoot!
“It is a joy working with Diane and any endeavor will be stronger and better for her involvement. I greatly value her media savvy. professional guidance and input, she is tenacious in developing opportunities. keeping projects moving, constantly delivering value and developing new avenues to help grow our local footprint. For a European business initially referred to as “the best kept secret in Ad tech” she helped us build a meaningful presence and name recognition in a heavily saturated market, jumping on opportunities, making sure we navigated tricky waters (and calls) safely, and helping execute a consistent stream of commentary and provide valuable input into the industry conversation. Diane’s impact has been immense and it has been a great pleasure to work with her and have her as part of the team.”
General Manager, Adform US
What Makes Us Different?
WE’RE FORMER WRITERS AND EDITORS.
We keep a flat structure where our core experience represents 25+ years in journalism and in-house marketing. Each is responsible and held accountable for strategic as well as tactical activities. No delegation. No junior hires.
Any firm can create long lists of PR connections—but what’s the real nature of their “relationships”? We treat our media relationships with deep sanctity. Journalists remember and talk to us regularly.
We’re acutely aware that a startup’s strategy and business decisions move quickly, especially in fast-paced, dynamic industries. In those times, we easily adjust, flip the switch on marketing and PR strategies, and do what’s needed to move as quickly—and methodically—as possible with our clients.
WE’RE CONTINUOUSLY PROACTIVE WITH IDEAS.
Traditional client-agency relationships wane over time due to inertia and lack of fresh ideas. Our multi-year clients beg to differ—we consistently infuse new POVs to test and explore in the market.