WORD PLAY

THE STORY MATTERS.

accelerating new business opportunities for technology startups.

  • Driving PR strategy for startups
  • Raising awareness and increasing inbound leads
  • Polishing messaging, perfecting corporate communications, and propelling media relations
  • Establishing category leaders
  • Crafting thought leadership
  • Based in CA and NYC

OUR SERVICES

HONE MESSAGING & POSITIONING

Before you  tell the world about your company or team, pinpoint exactly what you want to say and how. ID’ing how your company is different and concisely encapsulate why you’re better will make you stand out. That’s where we come in.

MEDIA RELATIONS & SECURE COVERAGE

Knowing which reporters cover what beats is our specialty. And knowing how to appeal to them will help get your noticed. Our job is to get you meetings so that you’ll be seen and remembered.

BUILD CASE STUDIES REFERENCES

We plan how to take your message public in a way that boosts awareness of your products and services. Using examples of your work in the marketplace, we establish credibility and compel reporters to care enough about your offer to write a story.

DIG INTO DATA & RESEARCH

Oftentimes numbers tell the best stories. We can help you figure out what data is right under your nose that will help you get noticed. Then we’ll help you craft that into a narrative that will interest editors.

GENERATE CONTENT

To complement news announcements, we launch thought leadership initiatives. By mining topical idioms and crafting opinion pieces we make sure your thoughts stay in the public eye—even when you don’t have news to stop the presses.

Word Play helps startups as well as established enterprises identify their unique differentiators, discern what matters most in their messaging, and communicate with the world. Word Play specializes in B2B companies, but digs working with B2C businesses as well. Whether you have an app, a consumer hardware product, or a SaaS platform, we can support you!

What Our Clients Say

"I knew from the first call that Diane would bring energy to our project. She brought together a phenomenal team that hit the ground running and was productive from day one rather than wasting time getting up to speed or pontificating endlessly about future strategy. Diane exhibited leadership, creative thinking, and made it easy to get a lot accomplished in a short amount of time. I've worked with many PR teams in my time. Working with Word Play has been by far the best experience I've had to date. I would definitely work with Word Play over and over again." 

— Jeff Nolan, CMO at Kahuna

OUR CLIENTS

Work with C-suite executives at high-growth, data-driven technology startups, like ...

Client testimonials

What Makes Us Different?

WE’RE FORMER WRITERS AND EDITORS.

We keep a flat structure where our core experience represents 25+ years in journalism and in-house marketing. Each is responsible and held accountable for strategic as well as tactical activities. No delegation. No junior hires.

WE’RE WELL-RESPECTED.

Any firm can create long lists of PR connections—but what’s the real nature of their “relationships”? We treat our media relationships with deep sanctity. Journalists remember and talk to us regularly.

WE’RE NIMBLE.

We’re acutely aware that a startup’s strategy and business decisions move quickly, especially in fast-paced, dynamic industries. In those times, we easily adjust, flip the switch on marketing and PR strategies, and do what’s needed to move as quickly—and methodically—as possible with our clients.

WE’RE CONTINUOUSLY PROACTIVE WITH IDEAS.

Traditional client-agency relationships wane over time due to inertia and lack of fresh ideas. Our multi-year clients beg to differ—we consistently infuse new POVs to test and explore in the market.

Hire Word Play to tell your story.

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