The partnership began in 2015 at Aki's launch (MediaPost link?). From the start, Word Play played a key role in building Aki's visibility, including announcing their initial funding (WSJ link).
Our collaboration continued for a decade, during which Word Play focused on sharing Aki's successes through various avenues. This included crafting compelling success stories with prominent brands like Lexus and Stonyfield Farms (Adweek stories), highlighting their data-driven insights (Mashable), and securing thought leadership opportunities for Aki's executives through bylined articles in publications such as Ad Age, Adweek, Ad Exchanger, AW360, ANA Newsstand, and Forbes.
These efforts significantly raised the profile of Aki Technologies and its leadership, ultimately contributing to the company's acquisition by Inmar. We deeply value the long-standing relationship between Word Play and Aki Technologies.
Secured a launch story in MediaPost.
Word Play won hits in AdAge and Digiday about Aki client successes (with brands such as Stonyfield Farms ). Next up, Word Play scored a Wall Street Journal story about Aki’s (small) round of funding and also booked CEO Scott Swanson on Bloomberg Radio.
Word Play consistently placed stories (news announcements, success cases, surveys, and op-eds) featuring Aki in AdAge, Adweek, AdExchanger, ANA, AW360, Forbes, MediaPost, P2Pi
A research win: We engineered stories around Aki’s research on mobile moments, convincing Mashable, MediaPost and others to cover it and booking Scott Swanson on CheddarTV. The Mashable story was featured on GMA.
Word Play got TechCrunch and AdExchanger to write about Aki’s Eyeview acquisition and continuously got success stories, research results, and bylines published.
Word Play garnered coverage for Aki around Dollar Tree’s RMN in AdAge, Adweek. AdExchanger, ChainStoreAge, GroceryDive, MarketingDive, pymnts, RetailDive, among others.
Inmar acquisition covered in AdExchanger, PathtoPurchase, Progressive Grocer, Retail Leader.
Word Play garnered coverage for Aki around Dollar Tree’s RMN in AdAge, Adweek. AdExchanger, ChainStoreAge, GroceryDive, MarketingDive, pymnts, RetailDive, among others.
Inmar acquisition covered in AdExchanger, PathtoPurchase, Progressive Grocer, Retail Leader.
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