Callvu, a digital experience solution provider based in Israel, partnered with Word Play to increase their visibility in the US press. Our collaboration involved creating surveys to gauge American consumers' perspectives on AI in customer service. Word Play successfully secured coverage in prominent publications such as Fast Company, Fortune, TechCrunch, and Business Insider. Additionally, we produced thought leadership articles on behalf of their executives, which were published in Forbes and various industry trade publications including CMSWire, Call Center Times, CustomerThink, and Smart Customer Service. Press page.
AI chatbots are taking over customer service, but most of us would rather wait for a human
In April 2024, FastCompany published the story by Christopher Zara. In a matter of a few hours after the story posted, Callvu's web servers saw TWENTY times their usual monthly traffic--in just a few hours.
Customer service chatbots are buggy and disliked by consumers. Can AI make them better?
Other publications took note, with Fortune in August 2024 citing Callvu data in the story by Lauren Goode.
Meta lets businesses create ad-embedded chatbots
TechCrunch wrote a story in September 2024 by Kyle Wiggers which cited Callvu data.
Customer service hits a new low
In November 2024, Business Insider published by Emily Stewart and quoted VP Chris Filly.
Coverage for Callvu
In April 2024, FastCompany published the story "AI chatbots are taking over customer service, but most of us would rather wait for a human." In a matter of a few hours after the story posted, Callvu's web servers saw TWENTY times their usual monthly traffic--in just a few hours.
Other publications took note, with Fortune in August 2024 citing Callvu data in the story "Customer service chatbots are buggy and disliked by consumers. Can AI make them better?"
TechCrunch wrote a story by Kyle Wiggers in September 2024 called "Meta lets businesses create ad-embedded chatbots" which cited Callvu data.
In November 2024, Business Insider published "Customer service hits a new low" by Emily Stewart and quoted VP Chris Filly.
We focused on getting news announcements and bylines in important industry trades:
